Creative team leader and copywriter who's passionate about marrying language and design to help people make their most informed purchase decisions. Results-oriented strategic thinker with both agency and in-house experience. Expert copywriter, copy editor, and closet proofreading enthusiast.
Editing and proofreading
Brand copywriter at SEI Investments, Oaks, PA
2015 - present
Partnered with design team to develop business-enabling marketing materials for five market units, as well as for internal initiatives. Developed brand voice and communicated and maintained global adherence to brand voice standards. Conceptualized and developed compelling copy for print, web, email, digital and video, to support attraction, lead generation and retention.
Senior copywriter at The Anderson Group, Reading, PA
2009 - 2014
From concept to completion, collaborated with art directors and digital teams to create integrated marketing and advertising campaigns for a variety of clients from industries such as banking and finance, community development, higher education, hospital systems, arts organizations, and manufacturing. Worked with operations team on process improvements to save time and create greater efficiency.
Freelance copywriter, Reading, PA
2007 - 2009
Provided concept, creative direction and copywriting services to various clients, including financial institutions and advertising agencies for print, broadcast and email delivery.
Associate creative director at Thomas Advertising Communications, Exton PA
1997 - 2007
Partnered with and led creative team in development and execution of integrated marketing communications programs and campaigns for clients in financial, nonprofit, legal, cellular communications, retail, healthcare and affiliate organizations.
English - expert
French - intermediate
B.A., English, cum laude
Berks Youth Chorus
President, Board of Directors, 2019
Past board member, volunteer, 2004 - present